GetawayInMoscow
04-11-2007, 02:10 PM
Studying for my inter-business curriculum test tonight I came across a power point slide with this on it...i skipped this day of class so too bad for that since everyone knows what kind of car i drive
The Civic Loses Its Cool
Sales of Honda's 'Youth' Car Begin to Slip As Customizers Find Hipper Models to Soup Up
By SHOLNN FREEMAN Staff Reporter of THE WALL STREET JOURNAL March 25, 2004
For 20 years, the Honda Civic was the favorite ride of young, California car enthusiasts like Anthony Luna. But not anymore, and that's a problem for Honda Motor Co.
Mr. Luna's tricked-out Honda Civic has won him ribbons and trophies, free goodies from dealers and lots of attention. But Mr. Luna, a 22-year-old computer technician in Ceres, Calif., replaced his Civic in November with a more powerful Nissan 240 SX from 1992. "I outgrew it," he says of the Honda. "Most of the people are moving to all the different brands."
Beginning in the early 1980s, Civics, often used ones, were highly prized among young car customizers -- or "tuners" -- like Mr. Luna. Souping up their cars with chrome wheels and high-performance engine and suspension parts, the tuners are a small part of the U.S. car-buying public. But they helped keep the Civic hip, which allowed Honda to sustain strong Civic sales without factory-to-consumer discounts. Now, Civic sales have been slowing, and signs that Honda is losing its status among young drivers are stirring Honda's conservative product planners to act.
The Civic Loses Its Cool
Sales of Honda's 'Youth' Car Begin to Slip As Customizers Find Hipper Models to Soup Up
By SHOLNN FREEMAN Staff Reporter of THE WALL STREET JOURNAL March 25, 2004
For 20 years, the Honda Civic was the favorite ride of young, California car enthusiasts like Anthony Luna. But not anymore, and that's a problem for Honda Motor Co.
Mr. Luna's tricked-out Honda Civic has won him ribbons and trophies, free goodies from dealers and lots of attention. But Mr. Luna, a 22-year-old computer technician in Ceres, Calif., replaced his Civic in November with a more powerful Nissan 240 SX from 1992. "I outgrew it," he says of the Honda. "Most of the people are moving to all the different brands."
Beginning in the early 1980s, Civics, often used ones, were highly prized among young car customizers -- or "tuners" -- like Mr. Luna. Souping up their cars with chrome wheels and high-performance engine and suspension parts, the tuners are a small part of the U.S. car-buying public. But they helped keep the Civic hip, which allowed Honda to sustain strong Civic sales without factory-to-consumer discounts. Now, Civic sales have been slowing, and signs that Honda is losing its status among young drivers are stirring Honda's conservative product planners to act.